Traveller app
BYSIM for iOS
Browse plans by country or region, buy, and install the eSIM from a QR code before the plane doors close.
- Installs
- Live since Oct 2024
- Category
- Travel
- Last update
- v6.9.2, June 2026
Case studies · Travel tech
A travel eSIM app on iOS and Android — pick a destination, buy a plan, install the eSIM from a QR code and land connected. Live since October 2024 and shipping ever since.
The problem
Roaming is a problem people only remember at the airport. Whatever the app does, it has to work in the ten minutes before a flight, on hotel wifi, on a phone the traveller has not thought about since the last trip — and it has to leave them genuinely connected when they land, not holding a receipt.
That makes an eSIM app unforgiving in a way a shopping app is not. The purchase is the easy half. The hard half is the install: a QR code, a carrier profile, a device that may or may not be unlocked, and a user in another country with no data to look up what went wrong. Every screen after payment exists to make that moment survivable.
In the stores
Each side of the marketplace got its own app, designed and built by the same team so the three never disagree about the state of an order. Install figures and dates are what the listings showed on August 13, 2026.
Traveller app
Browse plans by country or region, buy, and install the eSIM from a QR code before the plane doors close.
Traveller app
The same product on the other store — same account, same eSIMs, same plans, installed the same way.
The work
Browse by country or by region, with the popular destinations surfaced first, because most people are buying for one trip and not comparing a catalog.
Two plan shapes rather than a matrix — enough choice to fit a weekend or a month, not enough to stall the decision.
The eSIM profile installs in seconds from a code in the app, with video guides at the point of the install rather than in a help center.
Every plan bought sits in one place with its data balance, so a returning traveller tops up instead of starting over.
Because the moment it fails is the moment the user has no data to reach a web form, and WhatsApp is the app they still have.
Local networks negotiated through carrier partners, presented as one catalog the traveller never has to think about.
Gallery
Process
Every flow measured against a traveller in a hurry on a bad connection.
The QR install, not the checkout, treated as the screen that decides everything.
iOS and Android released and maintained together.
Live since October 2024 and past version 6 — this one never stopped.
Outcome
The install is the whole product. Anyone can take a payment; getting someone connected in a country they have just landed in, on a phone they have not touched since the last trip, is the hard part. That is the bit they built properly, and it is why we are still shipping two years later.
Wilming Chou, Founder, BYSIM
Stack
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